Categories


Authors

What Is Fixation In Design

What Is Fixation In Design

Reading Time: 4 minutes

EN:

This week there was a seminar where I had to present my reflections about two texts that I consider interesting. One of them was related to the 6th chapter from Nigel Cross’s book, “Designerly Ways of Knowing”, where he is talking about understanding design cognition. In my previous work I have experience of different types of designing processes related to visual, performing and communication art. 

I am always thrilled by the fact that this Master’s programme makes my brain work harder in the process of connecting past information with the new insights. They are transformed into something more relevant for the domain of Innovation and Design, which basically includes everything you can think about (I will soon write a post about what does design mean, from my idea, until now). 

So, why did I choose to write about this 6th Chapter? Because within those pages, he was answering one question that I didn’t even realise I was asking myself, until now. This chapter told me about fixation in design processes, how designers can find a balance between their different concepts and how they can make decisions in a project. Of course, I understand that our ideas are created based on our own previous perceptions and experiences, from for example events, books, relations, and so on. For some people perceptions and experiences are more related to the real world, while for others, they are connected to their own ideation frameworks.

 Alternative Structures. Artificial Study

Alternative Structures. Artificial Study

Looking on my own processes, I see that I always try to find new solutions, or at least that is what I like to do when I am creating something. But sometimes, I find myself stuck into the same concept, even if I am pushing to take all the creativity out of me. I simply become emotional attached to one, and from that point, I identified what my usual source of inspiration is, that generates the “Dark Horse”.

I feel the need of explaining what is this “Dark Horse” about: it is a concept that I recently discovered as being part of the prototyping level from the Design Thinking Methodology. Building a new prototype is an incremental process, starting with the first stage which is called “Design Space Exploration”, the second one “Critical Function Prototype” and continuing with this “Dark Horse” where you basically change the whole concept with something completely new, that you haven’t think about before. It is a form of exploration also, so it is helping you to avoid this fixation in the creative process.

For my case, the “Dark Horse” is always the voice from outside. I am asking for other opinions, and even if, deep in my heart, I don’t agree with them, they are still modifying my thoughts and giving me something new to think about. I am not saying that I am abandoning my concepts and taking as a right statement what someone else is telling me, but the thing that they are expressing their thoughts, is giving me that inner peace, so I can further develop my ideas.

But then, another question is rising: why do I always need that outside opinion? I was thinking a bit about it and I found that this is happening because I am still in the process of accepting myself as a person that is confident with her work. I used to be very unsure of what I am creating and always asking for confirmations that were mostly coming from the teachers, and even if I liked my own work, I was feeling insecure and couldn’t go further, without their permit. I think, the moment I am right now, is giving me the possibility to draw outside my own box, taking advantage of such a big liberty. I am in the process of learning how to understand other’s opinions, related to my work, and feeling confident, which I found the most important thing.

This school is teaching me to be a good designer, innovator, manager, to be open minded as well as good organizer, and working in a team where I will be able to manage those kinds of fixations and accept other opinions, it will definitely create a healthy way of collaboration within design projects. I am feeling continuously thankful for such a psychological analysis that this master program is offering to me.

 Alternative Structures. Natural Study

Alternative Structures. Natural Study

RO:

Saptamana asta am avut un seminar unde a trebuit sa-mi spun parerea despre doua texte pe care le consider interesante. Una dintre pareri e legata de capitolul 6 din cartea lui Nigel Cross, “Designerly Ways of Knowing”, unde povesteste despre intelegerea partii cognitive a designului. Pana acum am avut sansa sa trec prin diverse procese de creatie, in special cand vine vorba despre arta vizuala, performativa sau cea a comunicari.

Sunt super extaziata de faptul ca masterul asta imi provoaca in permanenta creierul sa lucreze din greu in incercarea de a conecta informatiile acumulate in trecut cu cele noi, si sa le transforme in ceva mult mai relevant pentru domeniul actual al inovatiei si designului, care de fapt, include aproape orice (o sa scriu in curand si un articol despre ceea ce cred eu ca reprezinta designul, asa cum l-am inteles pana acum).

Deci, de ce am ales sa scriu despre acest capitol 6? Pentru ca in el se afla niste raspunsuri la o intrebare pe care nici macar nu stiam ca o am, pana acum. Cross povesteste despre fixatia in design, despre cum orice designer ar trebui sa gaseasca calea de mijloc intre diferitele concepte de creatie si despre cum se fac aceste alegeri. Normal, am inteles ca toate ideile noastre vin, de fapt, din perceptii anterioare, din experiente, evenimente, carti, relatii si asa mai departe, iar aceste perceptii pot fi, pentru unii oameni mai aproape de realitatea imediata, in timp ce pentru altii, ele provin din propria imaginatie.

In cazul meu, mi-am dat seama ca in procesele de creatie incerc intotdeauna sa gasesc solutii noi, sau macar asta vreau sa cred despre mine. Doar ca uneori raman blocata pe o anumita idee si mi-e foarte greu sa renunt la ea, chiar daca incerc sa fiu pe cat posibil creativa. Pur si simplu devin mult prea atasata emotional de idea respectiva, iar din punctul asta, doar o anume sursa de inspiratie ma poate face sa gasesc „Dark Horse” (Calul Negru).

Cred ca e cazul sa explic care e povestea cu acest „Dark Horse”: e un concept pe care l-am descoperit de curand ca fiind unul dintre etapele de creatie din metodologia „Design Thinking”. Atunci cand construim un prototip, „Design Thinking” propune mai multe etape, incepand cu prima care este „Design Space Exploration” (Spatiul pentru Explorare), urmata de „Critical Function Prototype” (Functiile Critice ale Prototipului), si continuand cu acest „Dark Horse”, care de fapt inseamna momentul in care tot conceptul nostru de pana atunci ia o intorsatura neasteptata si se schimba in ceva complet diferit, la care nu te-ai gandit pana atunci. In procesul de creatie, momentul asta este considerat unul de explorare, care ajuta in depasirea barierelor sau a ideilor fixiste.

Pentru mine, „Dark Horse” reprezinta intotdeauna vocea din exterior. Cand lucrez la ceva si raman blocata pe o anumita idee, imi place sa-i intreb pe altii care e parerea lor. Chiar daca uneori nu sunt de acord cu ce spun ei, faptul ca si-au spus parerea ma ajuta pe mine sa gandesc dintr-o alta perspetiva. Asta nu inseamna ca imi abandoze idea initiala si ca incep sa construiesc dupa cum mi-au zis ceilalti, ci pur si simplu incep sa iau in considerare si alte aspecte care ma ajuta sa-mi continui conceptul.

Doar ca dupa ce am inteles partea cu „Dark Horse”, imi pun intrebarea logica: de ce am nevoie intotdeauna de opinia altcuiva? Imi dau seama ca asta are de a face cu procesul meu de acceptare a propriei persoane care se simte sigura pe ceea ce face/creaza. De-a lungul existentei artistice, am fost foarte nesigura pe ceea ce faceam, si imi era teama sa trec la nivelul urmator pana nu aveam aprobarea profesorilor, chiar daca, de exemplu, mie imi placea ceea ce tocmai desenasem. Am realizat ca acum sunt intr-un moment in care am toata liberatea din lumea, nu mai am nicio ingradire a sistemului si pot sa ma bucur si sa fac lucrurile dupa bunul plac. Sunt in process de a intelegere opinia celorlalti, fara sa ma simt atacata in vreun fel, si eu cred ca asta este cel mai important lucru.

Scoala asta ma invata sa fiu un bun desiner, inovator, manager, sa fiu deschisa, precum si sa stiu sa ma organizez sau sa lucrez in echipa, iar a stii sa te eliberezi de genul asta de fixatii si sa acepti si parerile celorlati, cred eu ca reprezinta de fapt o modalitate de lucru sanatoasa. Sunt in continuu recunoascatoare pentru sansa pe care acest master mi-o ofera, sa descopar in permamenta noi analize, aproape psihologice, a ceea ce se intampla cu mine si in jurul meu.

Volvo Trucks Project

Volvo Trucks Project

9 Reasons Why I Started a School Blog in Sweden

9 Reasons Why I Started a School Blog in Sweden